Services
B2B Technology Business Mentor
Providing ongoing advice, guidance and organisational support based upon trust, open communication, common sense, deep sector experience and a
unique knack for offering a refreshing,
new perspective
If you can relate to any of the following, you could benefit from a business mentor.
You have inexperienced marketers operating as ‘lone rangers’ because you don’t have the time to give them the direction or tools they need
You have no dedicated marketing function, making it challenging to promote your brand consistently
You have a disconnect between sales and marketing through a distinct lack of understanding of each other’s key priorities and functions
Your marketing feels bland/ stale/ vanilla, and you know it could do with a fresh perspective from a seasoned expert
How could a business mentor help my business?
Sometimes, we need some help. Over the years, I’ve worked with some amazingly talented businesses that do what they do brilliantly. However, time and time again, I’ve witnessed business owners bouncing between ideas for their marketing, acting on various levels of advice, and running inconsistent activity without a real plan.
Nurturing Potential for Inside Teams
Recognising that marketing could be better, businesses often take on a marketing resource to ‘do their marketing’. Now, I see this as a positive move, don’t get me wrong, however, what I see time and time again is that individuals or teams can be left to their own devices due to a limited strategy or, indeed, someone to drive it because you’re just too busy running the business.
You probably have rising stars in your midst who want to learn, grow, prove their worth, and get results. However, without the direction they need, they will probably struggle, lose confidence and, in the worst case, move on to get that experience.
An Independent Perspective
Sometimes we all just need to sit back, take stock and change the lens. Finding your uniqueness in a crowded space can be difficult and marketing can be a daunting and expensive business if you’re changing tact, unsure of what to do next or just doing what your competitors are doing because you think that’s bringing them results.
An independent view can bring fresh ideas, a different approach and new perspective and because they’re not part of any inside team, are completely impartial.
Learning from Experience
I’m Louise Ashton, a B2B professional marketer who has worked in the technology sector for over twenty-five years, combining a variety of roles in start-up to SME, MSP, agency and UK/EU vendor.
I’ve managed and nurtured teams for many years and worked closely with business owners and C-level stakeholders.
Building relationships and communication are key drivers for me and in my experience, opening the door to new ideas and different ways of working can be both a refreshing and overall rewarding decision.
My focus is on aligning your marketing efforts for growth with both existing and new customers. Recognising that not every organisation can afford a full-time Head of Marketing and that teams can be inexperienced/ overstretched, outsourcing your marketing strategy becomes the ideal solution. I’ll assess your current position, understand your goals, and collaboratively create an achievable roadmap to get you there.
What are the benefits?
Empowered teams who have a plan and are less reliant on you
Upskilling, team collaboration and a fresh perspective
Confidence, a joined-up approach, planning, motivation and results