Services
B2B Technology Marketing Audit
Identify the strengths and challenges facing your B2B technology marketing efforts, and plan to improve effectiveness and performance
Are you?
Doing things in the same way and gaining relative levels of success, but you’re stuck
Not aware of what your customers think of you and your brand
Dipping in and out of various tactics, but there’s no consistency, and you don’t have a plan
Concerned your inside teams are not motivated or feeling the passion you have for your business
Inconsistent with your planning, operations, and messaging
What is the B2B Technology Marketing Audit?
A 360 situational review to give you the insight from all stakeholders in the business
A clear and concise assessment of your brand and how this is perceived both internally and externally
A set of recommendations and actionable steps both short and longer term
How does it work?
01
Consultancy and Exploratory Workshop:
This is the fun bit. I want to understand what you’re about as a business—the good, the bad, and the ugly if you like. It’s time to get everything out in the open about you, your customers, your solutions, and your objectives so I have the knowledge to move to the second stage in the process.
02
Research Stage:
Objective research is so important. What you may tell me and your thoughts and perceptions about the business could, in fact, differ immensely from a customer’s or employee’s. Collaboration and feedback are paramount and will provide valuable analysis to help formulate the overall picture.
03
Findings Report Analysis:
The analysis report will highlight areas of strength and what is working well with your B2B marketing strategy, but it will also highlight areas of opportunity, improvements, and alternative suggestions that could be implemented.
04
Guidance and Implementation:
Finally, this is now an opportunity to review the findings and recommendations and how they could be implemented. There will be areas that possibly require more time, resources, and budget, and there will be shorter-term quick wins that require less planning and are relatively straightforward to implement.