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Technology Businesses Should Embrace the Summer Slowdown
How's your content strategy shaping up? Are you getting the results you predicted? What about your tech stack? Is your technology hindering or helping? Get your house in order Recently, I highlighted the importance of effective marketing planning and why it's...
The Benefits of Effective Marketing Planning
As a business owner, your primary goal is to attract more customers and increase sales. The key to achieving this is a well-developed marketing plan. Adopting the benefits of effective marketing planning is crucial in enticing your target customers to purchase your...
Testimonials- Your Hidden Superpower
Don't hide your superpower- Rise above the competition with compelling testimonials Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers (*B2B Content Marketing...
Getting the Value from Supplier Marketing Relationships
Are you getting the best value from your supplier or vendor relationships? The reality is, you probably don't know, but if any of the following resonate, then I would argue that possibly you are not... You’re busy juggling a multitude of vendors, all with different...
Boosting Your Business with a Fractional Marketer
When it comes to elevating your marketing strategy, enlisting the services of a fractional marketer can prove to be a savvy move. This decision can offer a range of benefits, particularly for businesses aiming to enhance their marketing endeavours in a manner that is...