Services
Business Mentoring
Providing ongoing advice, guidance and organisational support
How could a business mentor help my business?
Common pain points
Many talented businesses do what they do brilliantly. However, business owners can often bounce between ideas for their marketing, act on various levels of advice, and run inconsistent activities without a real plan.
Inexperienced marketers operate as ‘lone rangers’ because you don’t have the time to give them the direction or tools they need.
There is no dedicated marketing function, making it challenging to promote your brand consistently.
There is a disconnect between sales and marketing due to a distinct lack of understanding of each other’s key priorities and functions.
Marketing feels bland, stale, and vanilla, and you know it could use a fresh perspective from a seasoned expert.
Team Mentoring
Nurturing Potential for Inside Teams
Recognising that marketing could be better, businesses often take on a marketing resource to ‘do their marketing’. This can be a positive move; however, what can happen is that individuals or teams are left to their own devices due to a limited strategy or, indeed, someone to drive it because you’re just too busy running the business.
You probably have rising stars who want to learn, grow, prove their worth, and get results. However, without the direction they need, they will probably struggle, lose confidence and, in the worst case, move on to get that experience.
Business Mentoring
Independent Perspective for Business Owners
Sometimes, we all just need to sit back, take stock, and change the lens. Finding your uniqueness in a crowded space can be difficult, and marketing can be a daunting and expensive business if you’re changing tactics, unsure of what to do next, or just doing what your competitors are doing because you think that’s bringing them results.
An independent view can bring fresh ideas, a different approach, and a new perspective. Because it is not part of any inside team, it is completely impartial.
Learning from Experience
Meet Louise Ashton, a B2B professional marketer and founder of inSynergy Marketing, who has worked in the technology sector for over twenty-five years, combining a variety of roles in start-ups to SME, MSP, agencies and UK/EU vendors.
Louise has managed and nurtured teams for many years and has worked closely with business owners and C-level stakeholders.
Building relationships and communication are key drivers, and from experience, opening the door to new ideas and different ways of working can be both a refreshing and rewarding decision.
The focus is aligning your marketing efforts for growth with existing and new customers. Recognising that not every organisation can afford a full-time Head of Marketing and that teams can be inexperienced or overstretched, outsourcing your marketing strategy becomes the ideal solution.
We’ll assess your current position, understand your goals, and collaboratively create an achievable roadmap to get you there.
