Testimonials

What people say

As a Reseller, we worked extremely closely with Louise. Louise was a breath of fresh air with super attention to detail and really helped Aurora navigate the Partner programme, in addition to being our marketing ‘go to’ person. Louise is friendly, professional and a great asset, who really understood our needs, and with her expert industry knowledge really helped us promote our products and drive our business forward with positive outcomes!
Gary Bishop

Director of Information Communication Technology, Aurora Managed Services

Testimonials

I worked with Louise as our partner program manager at a leading provider of Unified Communications. Louise was extremely supportive, with great insights of marketing and the B2B / channel process. I would recommend Louise to support you with any strategic marketing or channel marketing requirements that you may have for your business.

Andrew Linley

Group Head of Commercial, CloudClevr

As a telecoms solutions Partner, I’ve worked with Louise for several years. Heading up the Partner Marketing Programme, she was our main connection and driver of the programme, ensuring visibility of all resources and benefits available to us.

The face-to-face marketing support went over and above just a feed of digital information and allowed us to explore new opportunities for standing out above what can be a very crowded marketplace.

One of Louise’s major strengths is the desire to build and maintain key relationships and with that really understand what makes you different as a business, therefore, how to portray that. Her personable and humorous approach alongside years of technology marketing experience has made for a pleasurable, successful, and enjoyable relationship.

I wouldn’t hesitate recommending Louise to any organisation with channel marketing programs needing some steer or to technology partners looking to boost their marketing and get the best from their vendor relationships. 

Nick Thomas

Managing Director , RHM Telecom

Testimonials

I would highly recommend the services provided by Louise Ashton, I have worked with Louise for several years via our channel relationship with a leading UCaaS provider.

Louise was inspirational on our partner programme giving lots of great and informative advice and guidance through to the full execution of marketing campaigns. Her marketing knowledge in the industry is remarkable and always provided my company with a first class service on all projects she facilitated. Relationship building is one of her key strengths and although my knowledge of marketing is very limited she supported me every step of the way.

Yvonne Lindsay

Company Director, Telecom Networks

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Having worked with Louise for 7 years at Gamma, I can’t recommend her enough. We worked closely with supporting channel partners, helping them to grow their businesses. Louise would provide essential business marketing support and assist in creating strategies, leading to significant growth for the reseller partners.”

I’d like to take this opportunity to wish Louise all the best in setting up her venture as I know she will make it a huge success, and ensure her clients get the best service.

Nikki Freeman

Business Development Director, Knight Corporate Finance

Louise has a great wealth of experience in B2B Marketing and is a consummate professional – always ensuring that any project or task under her responsibility is completed brilliantly and to stake-holder satisfaction.  I thoroughly recommend her to work with.

Domi Pettifar

Director , Bourneside Consulting

Client testimonial

As Senior CSM with channel management solutions provider, Zift Solutions, I worked closely with Louise on development and growth strategies for her PRM platform and Partner Program, enabling more than 1500 channel partners.

Louise had very distinct and clear plans for the partner program and the Zift platform formed part of that strategy to better engage and enable those channel partners through multi-tactic workflow campaigns and concierge services.

Louise understands that to truly engage partners, just plugging in a channel marketing portal and hoping it will get utilised is futile. Partners will work with a multitude of vendors and therefore have a plethora of platforms to contend with, so a consistent engagement plan is a must.

It was a pleasure to work with Louise. Her passion for the channel, the Partner Program and helping channel partners succeed was clear. This blended with her experience, professional approach and sense of humour made for an enjoyable business relationship.

Erin Creighton (formerly Zift Solutions)

Senior Sales Enablement Manager , Ooma

Louise’s management of the Partner Marketing Programme and her support and input surrounding how best to deliver against our business objectives and execute impactful activities was absolutely invaluable. As a liaison between our team and the wholesale Partner team she was resourceful, organised, and really served as a conduit for information and support.

Her insights and meticulous planning significantly contributed to the growth and success of our partnership, and her expertise in developing and nurturing the partner program and key partner relationships (including ours!) was outstanding.

Louise has been an absolute pleasure to work with over the last 5+ years and I wholeheartedly recommend her to anyone considering collaborating with her.

Tessa Mackin

Head of Marketing, Route 101

I worked with Louise for a number of years – she’s an exceptional marketing leader and has a unique ability to inspire and motivate others. Her positive attitude, sense of humour and optimistic outlook create a team atmosphere, boosting morale and fostering a sense of camaraderie.
Louise is an absolute natural when it comes to building rapport and relationships, from team members through to C-level stakeholders.
One of the stand-out projects I had the pleasure of supporting Louise on was the development of our multi-tiered partner programme and partner concierge services, including launching a new automation platform for our channel partners. Louise did an exceptional job of leading this project, bringing a wealth of expertise that enabled her to turn the organisations partner programme around, resulting in an uplift in channel sales revenue and a happier, more satisfied and loyal partner base.
Claire Black

Marketing Professional- Counsellor in Training