Who We Are
Hello, I’m Louise Ashton, Managing Director of inSynergy Marketing, a B2B marketing consultancy in Newbury, Berkshire. I’m a professional marketer with over 25 years of experience working with small and medium businesses and larger corporate organisations.
I’ve been fortunate to experience a variety of roles in sales, marketing, and project management, both client- and agency-side, across start-ups, SMBs, service providers, and technology vendors, giving me a broad range of experience.
Recognising that only some SMBs can afford a full-time Head of Marketing and that teams can be overstretched or lack experience, working with an outsourced marketing partner to support strategy, mentoring, management, and deliverables is the ideal solution.
I believe that marketing is the lifeblood of any organisation, as it touches every element of how your business and its people communicate to the outside world. I aim to help SMB’s focus on aligning their marketing efforts for growth with existing and new customers through consultancy and outsourced marketing solutions.
Delivering the right
customer experience
We know it’s common to become so entangled in running the business that you can neglect or lose sight of the ongoing strategy, resulting in a confused message to your audience. For many, it’s simply that you are incredibly good businesspeople but not marketers.
Often, you don’t have the resources or budget to build an in-house marketing team. Therefore, you can sit on under-utilised CRM, marketing automation platforms and undelivered plans.
Consistency is paramount, so dipping in and out of your marketing activities — whether on social media, email marketing, blogging, SEO, or content — without a consistent plan can be just as damaging as doing nothing.
Things can get a little behind for many reasons, which is why it’s essential to have an ongoing strategy for all business areas and deliverables to match. Outsourcing your marketing is a great solution.
I’m a firm believer that Marketing is a touchpoint for everything, from operations and processes to platforms, sales teams, and ultimately your audience. Therefore, getting this right is crucial to delivering an experience that will keep your customers coming back.
We’re a match if…
01
You manage an established business in the technology sector
02
You’re seeking assistance with overall strategy and/or mentoring on a flex/retainer basis
03
You have a specific project or long-term campaign in mind that requires a marketing lead