Getting Value From Vendor Marketing Relationships
Working smart to gain value-add services from Vendors aiding your GTM initiatives
Are you getting the best value from your vendor marketing relationships?
You’re busy juggling a multitude of vendors, all with different initiatives and offerings
You’re in danger of a reactive relationship because of time restraints and resource, therefore, are at risk of the competition becoming preferred vendor partners
You have marketing resource, but they don’t have the time to drive multiple vendor relationships because they’re too busy doing your marketing
You’re probably losing out on precious wallet share that could be funding your GTM campaigns
Strengthen those relationships, ensuring you are forefront of mind
Know your goals and requirements
It sounds obvious doesn’t it, but how often have you mapped out what you want to achieve from each vendor relationship? You may have specific challenges but are you clear on which initiatives and value-add services will address those challenges?
Build strong relationships
Left unmanaged, vendor relationships can very quickly become dormant so establishing and building collaborative relationships is key and will help elevate your position within the vendor ecosystem.
‘Partner first’ value-add
Are you taking advantage of your vendors partner marketing teams and their concierge services to help you go to market more effectively? Do you know if they even exist?
Dedicated Resource
Most suppliers or vendors will ask you to sign up to dedicated portals for billing, porting etc and probably another for marketing materials, campaigns and MDF. That’s a lot to get to grips with and manage effectively when dealing with a multitude of vendor relationships.