by Louise Ashton | May 23, 2025 | Blog Archives, Marketing Consultancy, Technology Marketing
Account-Based Marketing (ABM): What It Is and Why Sales & Marketing Cohesion Is Critical for Success Today, particularly within the UK’s thriving technology sector, businesses constantly seek more innovative, more efficient ways to win high-value customers....
by Louise Ashton | Apr 2, 2025 | Blog Archives, Marketing Consultancy, Technology Marketing
The Power of Buyer Personas Consumer preferences and behaviours constantly shift; therefore, understanding your demographic and audience is not just an advantage—it’s a necessity. This is where the power of buyer personas comes into play. Explore why these...
by Louise Ashton | Feb 21, 2025 | Blog Archives, Marketing Consultancy, Technology Marketing
In An Ever-Competitive B2B Marketing Space, Precision Targeting is Key By focusing on the right audience with the right message, businesses can achieve stronger engagement, better returns on investment, and recognition within key market segments. Central to this...
by Louise Ashton | Jan 29, 2025 | Blog Archives, Marketing Consultancy, Outsourced Marketing, Technology Marketing
Business Award season in the tech and telecom industry presents a fantastic opportunity to showcase your business’s achievements It’s the time of year when tech company entrepreneurs and partnerships gather at the awards ceremony to celebrate all that is great...
by Louise Ashton | Jan 8, 2025 | Blog Archives, Marketing Consultancy, Outsourced Marketing
Avoid Common Mistakes for Greater Success As a business owner, your primary goal is to attract more customers and increase market share. The key to achieving this is a well-developed marketing plan. Adopting the benefits of effective marketing planning is crucial in...
by Louise Ashton | Aug 6, 2024 | Blog Archives, Marketing Consultancy, Outsourced Marketing, Technology Marketing
How’s your content strategy shaping up? Are you getting the results you predicted? What about your tech stack? Is your technology hindering or helping? Get your house in order Recently, I highlighted the importance of effective marketing planning and why...
