by Louise Ashton | Blog Archives, Supporting Internal Marketers
Why Business Owners and Early-Career Marketers Both Benefit Marketing is one of the most exciting — and overwhelming — aspects of running a business. It evolves rapidly, trends shift overnight, and the skills required to succeed today can look very different tomorrow....
by Louise Ashton | Blog Archives, Supporting Internal Marketers
From Firefighting to Flourish Imagine this: your in-house marketing executive is no longer drowning in deadlines, trying to juggle strategy, campaigns, reporting, and internal requests. Instead, they proactively lead new initiatives, explore innovative ideas, and...
by Louise Ashton | Blog Archives, Technology Marketing Strategy
Account-Based Marketing (ABM): What It Is and Why Sales & Marketing Cohesion Is Critical for Success Today, particularly within the UK’s thriving technology sector, businesses constantly seek more innovative, more efficient ways to win high-value customers....
by Louise Ashton | Blog Archives, Marketing Planning and Targeting
The Power of Buyer Personas Consumer preferences and behaviours constantly shift; therefore, understanding your demographic and audience is not just an advantage—it’s a necessity. This is where the power of buyer personas comes into play. Explore why these...
by Louise Ashton | Blog Archives, Marketing Planning and Targeting
In An Ever-Competitive B2B Marketing Space, Precision Targeting is Key By focusing on the right audience with the right message, businesses can achieve stronger engagement, better returns on investment, and recognition within key market segments. Central to this...
by Louise Ashton | Blog Archives, Channel and Partner Marketing
As smaller technology Partners or resellers, you have a unique advantage in agility. This enables you to adapt swiftly to new opportunities and changing market conditions. Unlike your larger counterparts, you are not as burdened by bureaucratic processes, business...
