Services
Marketing Coaching & Mentoring
Expert guidance for team and business growth
How could marketing coaching & mentoring help my business?
Common pain points
Many talented businesses do what they do brilliantly. However, business owners frequently struggle with marketing ideas, act on various levels of advice, and run inconsistent activities without a real plan.
Inexperienced or early-career marketers operate as ‘lone rangers’ because you don’t have the time to give them the direction or tools they need.
There is no dedicated marketing function, making it challenging to promote your brand consistently.
Sales and marketing are disconnected because they do not clearly understand each other’s key priorities and functions.
Marketing feels bland, stale, and vanilla, and you know it could use a fresh perspective from a seasoned expert.
For Early-Career Marketers
Nurturing Potential for Inside Teams and early-career marketers
- Confidence and prioritisation
- Campaign planning
- Connecting tasks to strategy
- Stakeholder management
- Reporting and measurement
- Career development
- Having an independent and experienced sounding board
Recognising that marketing could be better, businesses often take on a marketing resource to ‘do their marketing’. This can be a positive move; however, what can happen is that individuals or teams are left to their own devices due to a limited strategy or, indeed, someone to drive it because you’re just too busy running the business.
You probably have rising stars who want to learn, grow, prove their worth, and get results. However, without the direction they need, they will probably struggle, lose confidence and, in the worst case, move on to get that experience.
For Business Owners & Leaders
Independent Perspective for Business Owners
- Understanding what effective marketing should look like
- Setting appropriate objectives
- Briefing and managing internal marketers
- Assessing marketing performance
- Making better investment decisions
- Improving sales and marketing alignment
Sometimes, we all just need to sit back, take stock, and change the lens. Finding your uniqueness in a crowded space can be difficult, and marketing can be a daunting and expensive business if you’re changing tactics, unsure of what to do next, or just doing what your competitors are doing because you think that’s bringing them results.
An independent view can bring fresh ideas, a different approach, and a new perspective. Because it is not part of any inside team, it is completely impartial.
Learning from Experience
Meet Louise Ashton, Managing Director of inSynergy Marketing. Louise is a professional marketer with over 25 years of experience working with small and medium businesses and larger corporate organisations.
She’s been fortunate to experience a variety of roles in sales, marketing, and project management, both client- and agency-side, across start-ups, SMBs, service providers, and technology vendors, giving her a broad range of experience.
Louise has managed, mentored and nurtured teams for many years and has worked closely with business owners and C-level stakeholders.
Building relationships and communication are key drivers, and, from experience, opening the door to new ideas and different ways of working can be both refreshing and rewarding.
The focus is on aligning your marketing efforts for growth with existing and new customers. Recognising that not every organisation can afford a full-time Head of Marketing and that teams can be inexperienced or overstretched, outsourcing your marketing strategy becomes the ideal solution.
We’ll assess your current position, understand your goals, and collaboratively create an achievable roadmap to help you achieve them.
