Senior technology marketing experience, working directly with your business
- 25+ years in B2B technology marketing
- Technology, telecoms, IT services and channel experience
- Vendor, reseller and partner marketing
- Working with complex propositions
- Strategic leadership and hands-on delivery
- Experience developing internal marketers and teams
- Direct access to Louise throughout the engagement
- Access to a trusted specialist network where required
I’m Louise Ashton, founder of inSynergy Marketing. I work directly with owners, commercial leaders and internal marketers in specialist technology businesses to create clearer strategies, stronger propositions and more consistent marketing delivery.
My experience spans technology, telecoms, IT services, vendors and channel organisations. This means clients gain an experienced marketing lead who understands complex propositions and specialist routes to market without a lengthy learning curve.
Recognising that only some SMBs can afford a full-time Head of Marketing and that teams can be overstretched or lack experience, working with an outsourced marketing partner to support strategy, mentoring, management, and deliverables is the ideal solution.
I believe that marketing is the lifeblood of any organisation, as it touches every element of how a business and its people communicate to the outside world. My aim is to help SME’s focus on aligning their marketing efforts for growth with existing and new customers through consultancy and outsourced marketing solutions.
Delivering the right
customer experience
We know it’s common to become so entangled in running the business that you can neglect or lose sight of the ongoing strategy, resulting in a confused message to your audience. For many, it’s simply that you are incredibly good business people, but not marketers.
Often, you don’t have the resources or budget to build an in-house marketing team. Therefore, you can sit on underutilised CRM and marketing automation platforms, and undelivered plans.
Consistency is paramount, so dipping in and out of your marketing activities — whether on social media, email marketing, blogging, SEO, or content — without a consistent plan can be just as damaging as doing nothing.
Things can get a little behind for many reasons, which is why it’s essential to have an ongoing strategy across all business areas and deliverables. Outsourcing your marketing is a great solution.
Louise is a firm believer that Marketing is a touchpoint for everything, from operations and processes to platforms, sales teams, and ultimately your audience. Therefore, getting this right is crucial to delivering an experience that will keep your customers coming back.
We’re a match if…
01
You are a B2B business owner
02
You’re seeking advice and consultancy for overall strategy and/or mentoring and management of internal marketers
03
You have a specific project or long-term campaign in mind that requires a marketing lead